It’s finally here—M&M’s lovers, get ready for a treat! Mars, the candy company behind the beloved M&M’s, has announced an exciting new flavor that fans have been waiting for: Peanut Butter & Jelly M&M’s. This new candy takes inspiration from one of America’s favorite comfort snacks, the PB&J sandwich, and turns it into a delicious, bite-sized experience.
A Perfect Combination: Peanut Butter & Jelly M&M’s
This new flavor blends the best of both worlds: a peanut butter center surrounded by a berry-flavored candy shell. The team at Mars Wrigley North America describes this unique creation as candy that “transports fans to the comforting experience of a PB&J sandwich.”
The new M&Ms will be in the same miniature Size that people have grown to love, making them a convenient snack for any occasion.
According to Gabrielle Wesley, Chief Marketing Officer of Mars Wrigley North America, the introduction of the Peanut Butter & Jelly flavor is a response to the overwhelming popularity of peanut butter-based treats.
“Peanut butter M&M’s have always been a fan favorite, so we’re excited to double down on their excitement — with a twist,” Wesley shared. “This new flavor taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”
M&M’s Expanding Its Peanut Butter Lineup
Peanut Butter M&M’s have long been among the brand’s most popular offerings. Over the years, Mars has expanded its peanut butter candy options to include M&M’s Peanut Butter Minis and the more prominent M&M’s Peanut Butter Mega.
The latest addition, the Peanut Butter & Jelly flavor, promises to bring something new to the table while still staying true to the core of what fans love: that delicious peanut butter center.
A Nostalgic Flavor for All Generations
The Peanut Butter & Jelly M&M’s tap into many people’s nostalgia for the classic PB&J sandwich. Whether you grew up packing peanut butter and jelly sandwiches in your lunchbox or still enjoy them today, this new candy promises to evoke those same comforting feelings.
By combining berries’ sweet and fruity flavor with the rich, creamy peanut butter filling, Mars is betting that this flavor will be a hit across generations.
Where and When to Find the New Peanut Butter & Jelly M&M’s
If you’re craving a taste, don’t worry—the wait won’t last long. The new Peanut Butter & Jelly M&M’s will be available at retailers across the U.S. starting December 2024. Those who can’t wait to try them can purchase the candy online at MMS.com. The candy will be sold in three different sizes to suit your snacking needs:
- Single Size (1.63 oz.)
- Share Size (2.83 oz.)
- Sharing Size Stand-Up Pouches (8.6 oz.)
A Year of New Flavors for M&M’s
While the Peanut Butter and jelly flavor is Mars’s latest innovation, it’s not the only new candy to hit the shelves this year. In May 2024, the company launched a Milk Chocolate Pumpkin Pie flavor just in time for fall.
This new flavor, which combines the warm spices of pumpkin pie (ginger, nutmeg, cinnamon, and allspice) with rich milk chocolate, quickly became a favorite among those looking to get into the autumn spirit early.
Mars released the Pumpkin Pie M&M’s ahead of the Halloween season because, according to their research, both Gen Z and Millennials like to plan for the autumn holidays nearly seven weeks in advance.
This early release is just one way Mars caters to consumers’ habits and preferences.
“As a company, we celebrate Halloween every day, all year long,” said Tim LeBel, Mars Wrigley North America’s Chief Halloween Officer and President of Sales. “Our 2024 Halloween product lineup is a reflection of our consumer obsession.
It offers a playful blend of taste, creativity, and on-trend seasonal offerings, delivering products we know will end up in the ‘good’ pile on Halloween night.”
M&M’s: Always Innovating for Candy Lovers
M&M’s is no stranger to experimenting with new flavors and fun seasonal releases. Over the years, they’ve introduced a wide range of unique flavors, from the classic Peanut and Pretzel M&M’s to more adventurous offerings like the Pumpkin Pie and now the Peanut Butter and jelly varieties.
These flavor innovations keep M&M’s fresh and exciting for candy lovers everywhere, offering something for every taste.
By continuing to expand its peanut butter candy lineup, Mars is tapping into the massive demand for peanut butter-flavored treats. The addition of a fruity twist to the Peanut Butter & Jelly M&M’s gives fans a chance to try something that feels familiar yet excitingly different.
The Perfect Snack for Peanut butter and jelly
If you’re a peanut butter and jelly sandwich fan, these new M&M’s are a must-try. Whether you’re looking for a nostalgic snack or want to experience a new twist on a classic treat, the Peanut Butter & Jelly M&M’s will satisfy your cravings.
Plus, with their convenient Size and variety of packaging options, they’re easy to share—or keep all to yourself!
Conclusion
M&M’s has once again proven that it’s a brand that loves to innovate and delight its fans with new and exciting flavors. The Peanut Butter & Jelly M&M’s are poised to be a hit, offering a fun and tasty way to enjoy the flavors of a beloved sandwich in candy form.
Keep an eye out for these sweet treats when they hit the shelves in December 2024, and don’t forget to grab a bag to share with friends or enjoy as a snack on the go.
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