Lay’s Is Bringing Back Five Flavors That Customers Love

You may have noticed that Lay’s potato chips come in a vast range of tastes if you like them. Lay’s is known for coming up with new flavors, like Sour Cream & Cheddar and Salt & Vinegar, as well as more unique and short-term options like Sweet & Spicy Honey. However, did you know that many of these well-known tastes weren’t just made by Frito-Lay?

Fans just like you have come up with some of the best tastes Lay’s has ever made. People who like snacks have been able to make their flavor ideas and see them come to life on grocery store shelves through the famous “Lay’s Do Us A Flavor” contest.

This event has led to some of Lay’s most popular tastes since it began in 2012. It’s back after a seven-year break! Start thinking of new ideas right now because you might come up with the next big thing in snack food.

A Look Back at Some Works That Fans Loved

It all began with the Lay’s Do Us A Flavor contest in 2012. Since then, fans have come up with some really tasty potato chip tastes. Snack lovers were encouraged to think outside the box and combine tastes and ingredients they thought would make the best chip. As a result? Since the beginning of the year, 14 brand-new tastes have hit the market.

Cheesy Garlic Bread, Wasabi Ginger, and Crispy Tacos are some of the new tastes that have stuck with people. Many people really like these chips because they have unique flavors that make them stand out. These fan-made tastes had something for everyone, whether you like your food salty and cheesy or a little spicy.

Lay’s learned what snackers really wanted by entering these events and making chips with unusual flavors. After all, people who eat snacks are the best ones to tell you what they want.

The “Do Us A Flavor” Contest Is Back

Lay’s is bringing back the “Do Us A Flavor” event after a few years of hiatus. This will allow fans to get creative in the kitchen or the flavor lab. The event for 2024–2025 will begin on October 16, 2024, and remain open until February 21, 2025. Now, anyone can go to DoUsAFlavor.com and share their unique potato chip taste ideas.

Don’t hold back as many taste ideas as people want to send in each day! There is now a chance to share any strange mix or old recipe that you think would make the best chip. Once everyone has sent in their tastes, Lay’s will collect them all and have a group of judges choose the top three.

People will be able to buy these finalists in April 2025, and then they will be able to vote for their best. There will be a winner by the end of 2025, and the person who came up with it will get a big prize of $1 million. The runners-up will also get something: each will get $50,000 for their artistic work.

Fan-Favorite Flavors Are Coming Back

Lay’s is also bringing back five fan-favorite tastes from previous “Do Us A Flavor” contests as part of the new contest. But there’s a catch. You won’t be able to find these tastes in shops because they come straight from the Lay’s Flavor Vault. They will instead be given away through a special social media event. Now is your chance to win back some of your favorite tastes if you miss them!

Here are the five types that are coming back that you can get through the giveaway:

Chicken & Waffles: This flavor is sweet and spicy, based on a popular lunch dish. When it first came out at the 2012 event, it was one of the tastes that everyone talked about.
Cheesy Garlic Bread: Cheesy Garlic Bread tastes like warm garlic bread right out of the oven. It is cheesy and spicy. It was the winner of the event in 2012, beating out some tough competitors.
Southern Biscuits & Gravy: This taste won the 2015 contest. It was based on a traditional Southern breakfast. It tastes like warm, flaky biscuits covered in rich, spicy gravy.
Wavy Fried Green Tomato: This chip’s flavor was in the 2017 contest. It’s a crunchy take on a Southern classic. People couldn’t get enough of the crispy, spicy flavor that made it taste like fried green tomatoes.
Crispy Taco: This taste won the 2017 contest because it has seasoned ground beef, sour cream, lettuce, cheese, and tomato, all of which are good in tacos but in chip form.

These flavors remind us of the good old days, but you can only get them through the gift for a short time. If you like any of these tasty chips, follow Lay’s on social media for your chance to win.

How to Make Your Flavor That Will Win

If you want to join the 2024–2025 Do Us A Flavor challenge, you may be wondering how to make your idea stand out. There is no right or wrong way to make flavors, which is good news.

The great thing about the event is that you can enter with any kind of idea, like making something from your favorite meal, a snack from your youth, or even a flavor combination that hasn’t been tried before.

Here are some ideas to get you started on making a flavor that will do well with the judges:

Think about balance: The best chip flavors usually mix sweet, salty, hot, and savory tastes. Think about how the different tastes in your idea will work together to make something tasty and interesting.
Look at your favorite foods for ideas: Do you remember the meals and snacks you love the most? Maybe it’s your grandmother’s famous stew or a dish from your favorite restaurant. Could they make you want a new kind of chip?
Think about the texture: Chips aren’t just about how they taste; the feel is important, too! If your idea calls for something crunchy, creamy, or layered, consider how those textures would work in potato chips.
Don’t be afraid to be creative: Some of the most popular tastes in past events were ones no one expected. For example, Chicken and waffles and Fried Green Tomatoes were not typical chip tastes but huge hits. Don’t be afraid to take chances and think outside the box!

How Exciting It Is to Pick a New Favorite

What will really get people excited is when Lay’s picks the top three entries in April 2025. People can try all three tastes and pick the one they like best. Snack lovers all over the country will make the final choice. It doesn’t matter if you like strong flavors, something salty, or even a chip that tastes like your favorite meal.

In the end, one taste will be named the winner, and the person who made it will receive $1 million. This contest is a fun and dynamic way for snack lovers to connect with Lay’s and help shape the future of one of the world’s most famous chip brands.

Conclusion

Lay’s Do Us A Flavor is back, giving snack lovers all over the world a chance to make their wildest chip ideas come true. Now is your chance to win the big prize or see your favorite flavor on store shelves, whichever you’ve always wanted.

Fans have made tastes like Chicken & Waffles and Southern Biscuits & Gravy that have often become family favorites. Get your thoughts together because you never know when your chip design might become the next big thing.