Cheetos is back with its popular “Leave Your Mark” campaign, looking for the next champion to get $25,000 to help a worthwhile project that helps the Hispanic community. This program aims to support people who are making a difference in many areas through their skills and interests.
A Promise to the Hispanic Community
The Deja tu Huella campaign shows how committed Cheetos is to improving Hispanic people’s lives. That’s what Tina Mahal, senior vice president of marketing at PepsiCo Foods North America, says about the program: “uplifting the Hispanic community.”
For the ambassador job, you need someone who is excited about their goals and actively works toward them in fields like art, education, music, STEM, and more.
Mahal stressed the importance of this project, saying, “All it takes is one talented and determined person to make a meaningful impact.” Cheetos’s program gives people who want to make a difference in their communities the money and support they need.
What Will Be Given to the 2024 Ambassador?
If chosen, the ambassador will receive a $25,000 grant to support their personal project that benefits the Hispanic community.
The ambassador will also be able to attend well-known events like the 2024 Billboard Latin Music Week and the Cheetos Community College Tour, which will help get their work and efforts seen by more people.
In Honor of Former Ambassadors
Since it began, the Deja tu Huella program has given grants to 20 champions who have used the money to carry out inspiring projects. Here are some well-known past winners:
- Roberto “Bobby” Alvarado: Roberto “Bobby” Alvarado was an artist and muralist who used his grant to help Latino-owned companies in his community.
- Jay Flores: Jay Flores is a passionate STEM supporter who has worked to promote education in math, science, technology, engineering, and the arts.
- Ninja Warrior: Ninja Warrior is a creative person who started a live interactive STEM performance tour to get kids interested in technology and science.
- Valerie Gomez: To help students with their schoolwork, she organized classes, events, and helpful digital campaigns as part of her social impact business, Lacna Grad Guide.
These volunteers show the wide range of projects that have grown out of the Deja tu Huella program. Each of them makes a big difference in the areas where they live.
A Taste That Fans Love Is Coming Back
To celebrate the return of the show, Cheetos is bringing back a taste that people love: Cheetos Salsa con Queso. The taste is “equal parts cheesy, spicy, and savory,” with a hint of lime, tangy tomato, earthy chiles, and rich cheddar cheese. Starting June 17, Salsa con Queso fans can find bags of it in food stores.
What You Need to Do to Apply to Be an Ambassador
People who want to be the next Deja tu Huella Ambassador can scan the QR code on the Cheetos Salsa con Queso package. At CheetosDejaTuHuella.com, you can find out more about how to apply and the project itself.
Why the Deja Tu Huella Program Is Important
The Deja tu Huella program is very important for many reasons, including:
- Giving People Power: Cheetos gives passionate people the power to follow their dreams and make a difference in their communities by giving them money and support.
- Celebrating Diversity: The show showcases the diversity of the Hispanic community by showcasing different skills and projects from a range of backgrounds and experiences.
- Making Changes That Last: The money given to ambassadors allows them to do projects in their areas that improve things, whether they’re in the arts, schooling, or social issues.
- Increasing Visibility: The program makes the champions and their projects more visible through events like the Community College Tour and Billboard Latin Music Week, helping them reach more people.
How Snack Brands Can Help the Community
Snack brands like Cheetos need to help neighborhood projects. Companies can help improve the world by starting programs like Deja tu Huella and interacting with their customers.
This relationship is good for both parties. Customers feel good about supporting a brand that helps their neighborhood, and the brand gets closer to its customers.
Conclusion
The 2024 Deja tu Huella campaign is a great way for enthusiastic people in the Hispanic community to get people to support their causes. Cheetos is more than just a snack brand; it’s a movement for change that gives driven people the tools they need to make a difference.
This could be your chance to shine if you or someone you know is making a difference in their hood. The Deja tu Huella program is a great way for people who want to make a difference to get involved because they can win $25,000 and get their name out there through different events.
As Cheetos starts to look for the next champion, they want everyone to join in and leave their mark. We encourage you to take advantage of this exciting chance to make a positive difference in the community.
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